For the customer
Start service without the back-and-forth
Book from an address and photos without a phone call, an in-person quote, or being home. Add services online as the property’s needs change.
Created for the Lovable x Contra challenge
Archetype & overview
By You Landscaping
A fictional archetype of a three-year-old Houston lawn care company that grew from one truck to multiple crews—and now needs every new quote to support profitable, sustainable growth.
3
years operating
2
active trucks
30 mi
service radius
From custom app to product
Built for By You. Powered by Mow Manager.
By You Landscaping approached Harrison Foundry for one connected system to handle customer booking and outreach, dispatch optimization, and crew routing and feedback.
Harrison Foundry created Mow Manager around that operating challenge. The By You Landscaping archetype is its first competition test case, demonstrating how a purpose-built operating asset could work in practice.
After the competition, the plan is to turn Mow Manager into a product By You Landscaping can offer to landscaping companies in other markets.
Featured video
Mow Manager | Smart Pricing for Landscaping Growth
The full product tour: how Mow Manager turns flexible scheduling into profitable, route-aware growth.
What this does for everyone
A better service experience becomes a better business.
One connected system removes friction for the customer, gives the manager clearer control, and sends the crew into the field with a stronger plan.
For the manager
Grow with tighter operating control
Take manual quoting and route planning off the owner’s plate, see the true cost of each stop, and charge appropriately when timing choices disrupt an efficient route.
For the crew
Spend more of the day doing the work
Follow an optimized route, capture arrival and departure from the phone’s location, and add notes or photos about what the property needs. Over time, reliable field data can support fair incentive-based pay.
Better control over every dollar
Labor, fuel, truck wear, route disruption, and actual time on site become visible at the service and address level—supporting better prices and healthier margins.
A foundation for the next growth engine
The same operating history can power forecasting, neighborhood expansion decisions, and tests that market the right seasonal service to the right customer.
The operating challenge
Growth begins with a route that does not exist yet.
By You Landscaping needs new neighborhoods to grow. But until enough nearby customers book, every first job carries the cost and uncertainty of breaking away from an efficient route.
A city measured in drive time
Two jobs can both be inside Houston and still sit more than an hour apart in traffic. A good-looking job can become unprofitable before a mower leaves the trailer.
The neighborhood growth trap
Taking one isolated customer creates route risk. Refusing that customer means the company may never build enough density to enter the neighborhood.
Quoting steals operating time
Manual site visits slow the customer down and pull an owner away from crews, scheduling, and sales—with no guarantee the quote becomes work.
How By You Landscaping operates
The plan respects the business, not just the map.
Scheduling and pricing follow the real constraints that determine whether a route is practical, serviceable, and profitable.
A deliberate six-day week
By You Landscaping runs routes Monday through Saturday and keeps Sunday off. Crews start mowing no earlier than 8:00 AM, finish lawns by 6:30 PM, and take a 30-minute paid lunch after the first lawn completed at or after 11:30 AM.
The right truck for the work
Truck A carries a three-person crew and can handle every service, including tree trimming. Truck B carries two people and handles every service except tree trimming, so dispatch matches both capacity and capability.
Plan once, refresh with purpose
Each operating day opens with a profit-optimized plan already in place. Dispatch refreshes only when new priority work or a meaningful operating change calls for a new route.
Pricing intelligence the owner controls
The owner can describe pricing in plain language, compare it with regional market ranges, review the AI-suggested rules, and change them before anything is approved.
The product response
Make flexibility valuable on both sides of the schedule.
For the landscaping firm
More margin, less guesswork
- Turn an address and property photos into a fast, explainable quote.
- Price route disruption instead of absorbing extra drive time and crew cost.
- Use flexible service windows to build denser, more profitable neighborhood routes.
- Compare location-based service time with each estimate so future quotes protect revenue.
For the customer
More choice, a fairer price
- See exactly what drives the price before booking.
- Choose a lower flexible price, a specific service day, or priority service.
- Keep a clear must-service-by commitment even when the day is flexible.
- Get a faster answer without waiting for a manual site visit.
The learning loop
Capture the service, improve the next quote.
The front door is frictionless, routing is planned for the manager, and the work itself becomes useful operating data. By You Landscaping gets faster and more accurate without shifting paperwork onto the crew.
01
Capture the service as it happens
Location-based arrival and departure create a reliable record of time on site without adding another manual task for the crew.
02
Protect revenue as estimates learn
Actual service time is compared with the original estimate. Consistent gaps improve future timing and reveal work that may be underpriced before revenue loss compounds.
03
Bring field judgment into the plan
Crew notes, photos, and property conditions update the living record so the next quote, route, and service recommendation start with better information.
See the value loop
One connected loop runs from quote to route to field—and learns from every visit.
What comes next
Turn every completed visit into the next useful conversation.
Role-based access for every company
Give customers, managers and dispatchers, and crews distinct logins and views—creating the foundation for Mow Manager to serve other lawn care operators.
Close the feedback loop
Ask how the lawn looked after each visit and route issues directly to the owner.
Proactive service emails
Send an upcoming-service reminder and offer timely work such as leaf removal when it is relevant.
Deeper customer relationships
Build integrated customer history, follow-up, and service recommendations around the property record.
About the builder
Charlie Harrison built Mow Manager through Harrison Foundry as a Lovable x Contra challenge entry, using the By You Landscaping archetype to model practical operating needs.
